Product launch
Coordinate product demonstrations, press access and opt-in networking.
- Press briefing
- Reveal
- Demo stations
- Reception
A launch night where every guest, cue and press pass is accounted for.
Customers, partners, press and the people who built the thing. Attergo handles approvals for every guest tier, press accreditation, a run of show to the minute and the follow-up the morning after.
A launch has one chance to land. The guest list mixes customers, partners, investors and journalists, each with different access. The evening has a reveal that cannot run late. And the sales team wants to know who came and who asked for a demo.
Attergo lets you approve guests by tier, accredit press with embargo notes, run the show from a cue list and capture leads only from guests who agree to be contacted.
Typical room layout. Every plan is drawn to your venue’s real measurements.
What product launches need.
Who gets in
Requests to attend, approvals by tier and waitlists for a room with a hard limit.
The press
Accreditation, embargo terms and a separate briefing list.
Timing
A cue list for producers, AV and speakers that keeps the reveal on the minute.
The follow-up
Leads shared only with consent, and a thank-you to the people who came.
Several functions, one event.
Each function has its own guest list, questions, capacity and plan, so people are asked only about what they are invited to.
Press briefing
An embargoed preview for accredited journalists, with its own invitation list.
Reveal
Stage, lighting cues and a presenter running order measured in seconds.
Demo stations
Hands-on areas staffed by your team, with optional lead scanning.
Reception
Networking for guests, with arrivals counted at the door.
The parts of the platform you will use.
Sample launch night
Sample- 17:00Press briefing under embargo
- 18:30Doors open, guests scanned in at each door
- 19:30House lights down, reveal begins
- 19:50Demo stations open
- 21:30Close, follow-up scheduled for 09:00
Start from the closest template.
Each template sets up functions, tasks, budget lines and guest questions. You can change every part after you start.
Press unveiling
Schedule accredited briefings, demonstrations and approved media materials.
- Press briefing
- Unveiling
Livestream launch
Coordinate launch cues, stream access and guest announcements.
- Launch stream
About product launches.
Can we approve guests before they get a pass?
Yes. Guests can request to attend, and you approve by tier. Passes are issued only after approval.
How do we handle press?
Create a press tier with accreditation questions and embargo notes, and invite them to a separate briefing if you hold one.
Can sales see who attended?
Your team sees attendance. Contact details for follow-up are shared only from guests who agreed to be contacted.
Can we stream the launch?
Yes. Add an online audience with its own registration, and the stream link is sent only to registered viewers.
Start from a template made for this.
Start free with a template. Invite guests today and add the rest as your plans grow.